- Three generations in the groundnut business.
- The best in the town since 1968.
- Only the finest ingredients -Groundnut, Jaggery, Sesame, Ginger are used.
- The nuts are pulverized and blended with three types of melted jaggery.
Their father traded in peanuts. It was only a natural transition for the sons to produce a snack of peanuts bonded together by sweet syrup. Started in 1968, capitalized on their forefathers’ knowledge of carefully choosing high-grade groundnuts, to make some of the best kadalaimittai in Kovilpatti.
Only the finest ingredients which are locally available – groundnuts, go into the making of this anytime snack. The nuts are pulverized and blended with not one, but three types of melted jaggery at V.V.R. to create nutty bars with a syrupy sheen.
The VVR kadalamittai store is located right in the middle of the Kovilpatti market, surrounded by the bustle of commerce and sounds of transport. Buses and trains bound to northern and central Tamil Nadu, often halt at this important junction, and along with passengers, carry with them, the simple pleasure of a packet of crunchy kadalaimittiai.